Cash & rocket : Fashion, fast cars and fund-raising

There is ALWAYS something going on in Venice and today was no exception.

Rounding the corner of the magnificent Doge’s Palace onto the waterfront usually involves negotiating a tangle of tour groups, souvenir vendors and gondoliers touting for business. But today the sight that greeted me was around 70 women, all-dressed in red doing a photo-shoot! Che belle!! How beautiful!

One two three - Cash & Rocket!

One two three – Cash & Rocket!

The ladies are picked from the world of fashion, film, music, art and business each year for the Cash & Rocket charity motor rally through some of the top cities in Europe. This year’s pick includes petrol head Jodie Kidd and model Jo Wood.

On starter's orders

On starter’s orders

Founded by Julie Brangstrup in 2011 and running for its third year Cash & Rocket aims to bring women and fashion brands together to raise awareness and money to help support women and children in Africa.

Vroom vroom

Vroom vroom

This year the women and their 35 red sports cars will drive from Venice to Sloane Street, London via Geneva and Paris. Their aim is to raise global awareness and funds for the 2014 charities which are OrphanAid Africa, Shine on Sierra Leone and Sumbandila.

Fashion sponsors

Fashion sponsors

The event is supported by various high-end fashion sponsors. This year they include the timelessly elegant Valentino, the designer-outlet developer McArthurGlen, the prestigious Aston Martin marque and the universally recognised symbol of Italian style and luxury, Maserati, amongst others.

And as Venice gave the Cash & Rocket teams a great sunshine send-off, founder Julie Brangstrup summed up the trip saying “Adventure is the catalyst for change!” We wish all the women a great trip north to London raising awareness and sorely needed funds for the women and children of Africa.

Buon viaggio!

Useful info

@cashandrocket ( Donations are possible via Hashtag giving – see Twitter for details )


OrphanAid Africa (OA) is a non-profit and non-governmental organization originally founded as an NGO in Ghana in 2002. Over 80% of the children in orphanages in Ghana are not really orphans, but their parents and extended families find it difficult to care for them due to poverty, disease and lack of social protection. Its aim is to support orphans and vulnerable children in Ghana through programs in Care Reform, education and development.

Shine on Sierra Leone is a cutting-edge international charity celebrating its 7th successful year this May. Focused on increasing access to all levels of education, SOSL has six fully developed and executed initiatives including primary education, adult literacy,  computer literacy, micro lending, agricultural investment, and sustainable development using the earth-bag building method.

Focused initially in northern South Africa, the Sumbandila vision, through its educational scholarship and mentorship program, is to transform the lives of underprivileged children with exceptional potential and create entrepreneurs and leaders who make significant contributions to society and their own communities. The Sumbandila mission is to provide these deprived children, mostly from rural communities, with a high quality secondary education alongside a strong mentorship programme, nurturing both leadership potential and the entrepreneurial spirit whist encouraging social responsibility and awareness. Both Western and African values are encouraged – “Service in Leadership” and “Ubuntu:  becoming a person in and through other people”.

For more information on all three charities see the Cash & Rocket website



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8 Responses to Cash & rocket : Fashion, fast cars and fund-raising

  1. Fishink says:

    We’re you tempted to rush home and put on your best red t shirt ? You’d have fitted right in there as a fashionista gal : )

  2. Madhu says:

    What fun! I keep meaning to try and time my visits for some events like these, but our schedules never permit it. Next time… 🙂

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